Working with a top producer of Lambrusco like Ceci has always been a career goal of mine and I couldn’t be more geeked to be part of the Ceci team.
I love the wines and I love the Ceci family (for real, they are some of the coolest people I’ve met in the Italian wine industry).
The products and the packaging are awesome and I am convinced that this brand will be a winner in the U.S., where the Cecis have never really had a strong presence. In a lot of ways, for all of those reasons, this is a dream job for me.
But the best part is that Ceci have give me a free hand to write about “Lambrusco culture.” And by Lambrusco culture, I don’t just mean food and wine from Parma and Emilia-Romagna.
To me, Lambrusco embodies — Lambrusco is the apotheosis, as the Italian would say — of all that is great about the rich cultural heritage of Parma and the other historic cities that lie along the ancient Via Emilia: Bologna, Modena, and Reggio Emilia as well.
Yes, I’m looking forward to sinking my teeth into winemaking, sparkling wine production, classic dishes, recipes, salumeria, cheeses, cheesemaking, Lambrusco pairings, and all that good stuff. But I’m also looking forward to writing about composer Verdi, to writing about Romanic architecture and the Duomo of Modena, to writing about the poet Petrarch’s stay in Parma and the Bapistery of Parma, to writing about Ferrari and the Mille Miglia car race…
Lambrusco and all the cultural traditions that surround it are among Italy’s richest. But, sadly, Lambrusco is still greatly misunderstood in my country, the U.S. This is due in part to the way that Lambrusco was marketed to Americans in the 1970s as a cheap quaffing wine. It’s also due to the fact that American tastes for wine have shifted radically over the last two decades and because Americans only know the super sweet versions of Lambrusco, they’ve missed out on an entire category of Italian wines. There are other reasons for the disconnect between Lambrusco culture and American culture. And that’s another theme that I want to develop here on the blog.
And beyond my writing, I’m also going to be serving as an ambassador for Ceci in the U.S. We’ve only just begun but it won’t be long before I will begin to organize tastings and events focused on Ceci Lambrusco.
My heartfelt thanks goes out to the Ceci family for believing in me and believing in this project.
Please stay tuned and look out for more Lambrusco culture and more great Lambrusco coming your way!